Start out by conquering your own house first and then expand the marketing efforts to the rest of Long Island. You know why I go to games? Because I did while I was a student and I became a fan of College Football thanks to the Seawolves (Adam Peck, Chris Creamer, myself... we were the kids that used to facepaint or paint letters into our chest). That's why I'm willing to make that drive east every Saturday. But for me (alum) to follow now I had to cultivate the following before graduating. If you don't grab the attention of the students and turn them into fans before they graduate... Those alums will never come back for game
We have to build the next generation of Seawolves fanatics... and that starts ON CAMPUS. Nothing else will work as good as cultivating a good student and then alumni fandom. Those alumni will draw their parents, cousins, friends, and next thing you know you are packing the house and need further expansion.
It's not that difficult. Its just lack of effort. Plain and simple. There should be a USG-Athletics committe of student and administrators with the sole purpose of fostering student following and spirit.
Forget about the suitcase campus... forget about the lack of parties. Those are secondary issues. The primary and sole issue remains lack of marketing and unified effort between the Athletics department and other areas of the University.
The only marketing you see on campus right now is "Home of the Stony Brook Seawolves" banners in every other light pole. What the heck does that do for it if the students don't feel it?
Heck. Make a student club of promoters...
Or you know what. Make it college-credit course MKT101 and make the final project: Draw 1000 students to every game. LOL