its tough today. kids rather play with facebook or smartphones or whatever. its easier to sit on the couch.
in the idea thread, some solutions that wont get us all the way there but will help- give away free t-shirts, get schedule magnets in every dorm, give away free food at games, give away free tuition, create a loyalty program where game attendees are entered for free tuition, etc. In the old days, RAs would knock on doors and pump kids up and tell them to walk over to Seawolves Field. more signage with schedules, more rivalry games, get the game piped into the Bench, closed circuit TV in each room, etc. This isnt the silver bullet, but it helps.