Matt Larsen is an extremely nice guy, but very quiet type of guy, imo. Fiore was an outgoing, dynamic marketer, who had issues. I think SBU wanted a cleaner version of Fiore. Heilbronn is a very outgoing person, so I think he fit the bill. Larsen was not outgoing enough, imo, and was viewed as a bean counter - this is what I heard. Also, I think he was a Biology major at sbu; don’t think he was viewed as the guy with the appropriate credentials moving forward. All that said, looks like he’s been a winner at NDSU; NDSU obviously wanted a $ guy above all else and it’s paid off.