I love the tee Shirts SBU was pushing recently - Pack the Park to get both the young fans and parents out and involved. Branding is going to big to raise funds and I think the new arena will be the crown jewel of the athletic department. Hopefully we will move out of the AE one of these days. Everyone seems to expect us to be not long for the AE anyway. But it will take time and of course money and some risk taking to get there.