Author Topic: How can Stony Brook take the next step?  (Read 687 times)

ecasadoSBU

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Re: How can Stony Brook take the next step?
« on: May 30, 2013, 07:42:13 am »
I think about this all the time. I would like SBU to target a larger geographic area even though I do think we already have a big enough potential market... Just targeting Long Island/New York City can bring us more than enough potential fans/alumni.

I also said before that I would love the four university centers to be renamed University of New York, X instead of the current SUNY name. IMO it would separate the Universities that have a research/graduate oriented mission from the rest of the Community/Four-year colleges with other missions. Another SBU fan called me an elitist for that... But I would say it would be a great idea for the marketing and branding of our public universities.

Meanwhile, improving/expansion of our facilities should be the main goal while having different stages of marketing targeting neighboring towns (which we've already done - see Port Jefferson) and expanding to the rest of Suffolk and Nassau Counties. Then in the future it would be great to start promoting the brand in the NYC market which is only an hour away. We have a ton of advantage on that over Buffalo, Syracuse, etc, etc





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