Another thought- it would be nice to have some sort of alternate unofficial moniker... ND has the golden domers, UVa has the wahoos, heck even Albany has the blue scoobies. A few years ago i think i said marine canines somewhere and its too long... This is all about branding. Maybe we can borrow from Washington of UConn or any team that is similarly situated.
Weve got an original mascot. Lets look at the tigers. Auburn, Missouri, Clemson, LSU, and countless others. We can come up with something cool to do. Heck, in a few years, lets get an actual wolf and have him brought out on the field. What could be cooler? Then make contests for students (to boost attendance) where they get the run the wolf around the field at halftime, take photos, etc. Maybe if you produce ticket stubs for every home game you get to do it, etc. At Georgia, they have the bulldog (Uga), which i think they are up to Uga VII?
http://en.wikipedia.org/wiki/Uga_%28mascot%29Building a brand- like the band, start getting the kids red/white striped rugby shirts and if they wear it to the game and sit in the student section, give out free snacks or something. College kids like free food. I think of Georgia tech and the bumble bee. Or something easy, like a funny hat. West Virginia they wear the coonskin cap, UMass has the colonial hat, etc.
Also, as far as fans in the audience go, Texas has the hook em horns, Florida has the gator chomp. FSU has the tomahawk chop; we are penn state; ohio state dots the I; we need to come up with our own original something. I dont know what it is.
Which brings me to- the athletic department MUST have a wolf statue somewhere near the Athletic Complex. And not some cheesy cartoon wolf, a real one. Hofstra has the lions near the gates of Shuart. Penn State has a lion near their locker rooms. How much can this cost?