We really have to selll ourselves better in the media capital of the planet. Expand our campus in Manhattan, promote our academics, our association with Brookhaven Labs and Cold Spring Harbor labs. I mean Watson and Crick did their thing for DNA at Cold Spring Harbor. I had a bio prof who was graduate student their when they became famous she said it was like finding the Holy Grail. I get frustrated sometimes when it seems we take a layed back approach 50 miles East of Manhattan