Author Topic: Making SB better- Idea Thread  (Read 4697 times)

OldSeawolf

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Re: Making SB better- Idea Thread
« Reply #195 on: February 08, 2018, 05:21:05 pm »
didnt know this... we bidded to get $100m and free land in midtown to build a campus.  cornell won out: http://www1.nyc.gov/office-of-the-mayor/news/387-11/mayor-bloomberg-next-steps-city-s-groundbreaking-economic-development-initiative

Not sure what the criteria was for winning the bid (I'm guessing $ had something to do with it), but Stony Brook still lacks name recognition in NYC, and maybe that had something to do with the final decision.

My son lives and works in NYC (for a major brokerage house), and he is a Stony Brook graduate.  At work, when people ask him where he graduated from, he still needs to clarify "I went to Stony Brook, ya know, on Long Island".  Lots of his co-workers went to big name schools (many from out-of-state), but he still gets blank stares and rolls of the eyes, when he mentions his alma mater. 

We still have a branding problem, and IMO, should be getting the word out more in NYC, along with Long Island.  My youngest daughter is currently an UG at SBU, and she tells me that Career Days at SBU are still 90% Long Island-based companies.  Why aren't we reaching out to more companies in NYC and telling them about our wonderful University?  Why aren't we advertising more in NYC in general?  How about a digital ad in Times Square?   Create a buzz, and they will come.

Takes money to make money, and if we ramp up our advertising budget, maybe we'll beat out Cornell next time round.  This University has come a long way from when I attended for sure, but seems like we've been stuck at the current plateau for a bit too long.   There's more room to climb.
How old a Seawolf am I? I followed them during their Final 4 DIII hoops run in 1977-78 (they were called the Patriots then)